20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits
In the world of online retail, no place defines the difference between success and failure more than checkout. Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information.
The best practices and recommendations here are a good start. They can be implemented one at a time, or many at once, but they all can help you increase shopper conversion rates and increase profitability.