Active Merchandising: A Strategic Approach to Selling Online
This white paper introduces Active Merchandising®—an approach and technology for changing the way retailers sell online. Active Merchandising optimizes online revenue by collecting merchandising data, setting the data to rules and delivering search results, products and promotions dynamically to your storefront for more relevant shopping experiences. This paper also covers the best practices for building an online merchandising strategy, implementing Active Merchandising functionality into a Demandware ecommerce site and leveraging basic use cases for getting started.