Downloadable Analyst Reports

  • The State of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    By Sucharita Mulpuru with Peter Hult, Brendan McGowan, and Benjamin Zeidler
    The annual fielding of “The State of Retailing Online,” a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. This report is the first of two parts of the series produced by Forrester in partnership with Shop.org.
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  • Demandware eCommerce Platform Winter ’10

    By Mitchell I. Kramer, Sr. VP and Sr. Consultant, Patricia Seybold Group
    Demandware eCommerce is an attractive ecommerce platform. Merchants can deploy Demandware eCommerce stores that support the activities that customers want to or need to perform, and provide the merchandising facilities that they need to acquire and retain customers, cross-sell, up-sell, promote, and build brand.
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  • Global Online Retail:
    Navigating Successful International Expansion

    By Zia Daniell Widger, JupiterResearch
    This report examines the factors that are driving global expansion by US online retailers, how online retailers should be staffing their global efforts and how retailers can best leverage ecommerce vendors positioning themselves to meet global online commerce needs.
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  • B2C Ecommerce Evaluation Framework:
    How to Evaluate Software that Supports Consumers’ Shopping, Buying and Account Management

    By Mitchell I. Kramer, Patricia Seybold Group
    This report presents a framework to reduce the time, cost, and risk for evaluating and selecting the best ecommerce software product for your organization.
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