It's like having your own digital merchandising analyst for your ecommerce site.
Remember the merchandise analyst you know and love from your bricks-and-mortar business? With Demandware Analytics-Driven Merchandising, this function is now automated for your ecommerce website. Demandware combines a cutting-edge merchandising data model with an industry-leading analytics engine to automate data collection and decision making for facilitating search, recommendation and personalization rules. The end result is merchandising that is amazingly accurate for driving both proactive and reactive online selling strategies. Data hounds, rejoice!
Demandware Analytics-Driven Merchandising includes:
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Merchandising Data Model: utilizes data from Active Merchandising, Web analytics tools, order management and other third party systems to enable merchandising precision. This automated data collection and decision-making tool facilitates search, recommendation and personalization rules. |
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Active Data: this unique data type pulls information on customers and products for use with specific rules, conditions and limitations contained in Active Merchandising. Data attributes include availability, SKU coverage, return rate, cost, price, average sales price, impressions and more. |
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Merchandising Analytics Engine: captures selling data from your ecommerce sites, derives new data sets as required for the merchandising data model and creates reports. This engine is pre-configured to collect data automatically, with no loss of accuracy and no customization. |
Analytics-Driven Merchandising automates data collection and decision making for facilitating search, recommendation and personalization rules.
