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Barneys New York (Recognized by Apparel Magazine as a Top Innovator, May 2009)

Barneys New York is synonymous with quintessential fashion, and clients of Barneys on Madison Avenue expect a high level of style, product selection and service. In order to offer the same exceptional brand experience online, Barneys decided to completely overhaul its e-commerce storefront with best-in-class back-end and front-end systems, including the Demandware eCommerce Platform. The company’s existing homegrown system did not provide the necessary flexibility and scalability to meet the needs of the company’s aggressive e-commerce growth plans.

“Flexibility, scalability and reliability were the major pain points of the existing platform,” says Larry Promisel, Barneys’ vice president of e-commerce. “The Barneys’ marketers, merchandisers and creative team needed to own the experience without depending on technology and third parties.”