Downloadable Best Practices Guides

  • Building eCommerce Content You Can Bank On

    By Lauren Freedman, President, the e-tailing group, inc.
    This guide emphasizes that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.
    Download the Best Practices Guide

  • Designing Superior Online Shopping Experiences

    This guide discusses some of the key approaches and attributes that help deliver the best ecommerce customer experiences on the Web today.
    Download the Best Practices Guide

  • Promotions Management: Six Steps to Effective Promotions

    This guide examines an emerging set of practices that can add a new dimension to promotions management — ways of segmenting and tracking consumers and their interactions throughout the customer and product lifecycle.
    Download the Best Practices Guide