Optimizing eCommerce Results in a Multi-Site Architecture
"Over the last 10 years, the best-branded manufacturers, retailers, and direct marketers have pioneered e-commerce initiatives that have set standards and defined best practices for the mass-adopters who have followed. They have invested significant resources and corporate energy to maximize their most prominent Web presences and strengthen their brands across channels. The most successful of these companies have been richly rewarded in their markets in the form of tremendous ROI, higher brand stature, and customer loyalty by focusing on their biggest brands, their biggest markets, their traditionally dominant categories, and their highest-margin consumers."
Read this best practices guide today.