Planning an eCommerce Site Redesign
Shoppers are increasingly demanding more sophisticated ecommerce experiences that continue to push the status quo. Online shopping sites have evolved into more than just portals to transact business. More and more retailers are adding community-based components and user-generated content, along with robust product information and opportunities for social interactions, to get consumers excited about their brand. According to Internet Retailer, more than three in five web retailers redesigned all or part of their websites in 2009.
As the economy begins to come around, we will see an even bigger increase in website investments. Using a home improvement analogy, we can think of website redesign as falling into one of three paradigms: 1) Repainting the house, 2) Re-painting the house and adding a new room and, 3) Rebuilding the house from scratch. This best practices paper will help you plan for your ecommerce site redesign.