Site Search Optimization
Site search optimization is a critical factor in online retail success and an immediate source of competitive advantage for those merchants that do it well. Improving the online shopping experience should start at the search box because it’s the quickest, most efficient way to help shoppers find what they are looking for. Site visitors who search (commonly referred to as “surgical shoppers”) typically know what they are looking for and are ready to buy when they find it. They tend to be more highly qualified, buy more and are more profitable than other online shoppers. The only thing that stops them from spending money on your site is not finding what they want. This best practices white paper will show you how you can optimize the site search experience on your website while increasing sales and profits for yourself.