Downloadable Best Practices Guides

  • Site Search - Turning “No Results” into Sales

    Site search optimization is a critical factor in online retail success. Shoppers that search know what they want – they convert at a higher rate, buy more products and spend more per order than those that navigate. Improving the online shopping experience should start at the search box because it’s the quickest, most efficient way to help shoppers find what they are looking for. This paper details how you can turn your current “No Result” search experience into “shopportunities” for your customers and increase sales and profits for you.
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  • Optimizing Your Online Retail Site for Organic Search

    This best practices guide shares strategies and tactics to help you enhance your search engine rankings to drive more qualified traffic to your site.
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  • 20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits

    This guide provides actionable steps to make your checkout process more efficent and increase conversion rates.
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  • Building eCommerce Content You Can Bank On

    By Lauren Freedman, President, the e-tailing group, inc.
    This guide emphasizes that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.
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  • Designing Superior Online Shopping Experiences

    This guide discusses some of the key approaches and attributes that help deliver the best ecommerce customer experiences on the Web today.
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  • Promotions Management: Six Steps to Effective Promotions

    This guide examines an emerging set of practices that can add a new dimension to promotions management — ways of segmenting and tracking consumers and their interactions throughout the customer and product lifecycle.
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