Included below are items that contain archival information which should not be considered current and may no longer be accurate.

Downloadable Best Practices Guides

  • Improve Search Engine Ranking with Off-Page Optimization

    SEO is often viewed as a mystery. In fact, there are certainly many “SEO experts“ who seem to know everything about the topic and promise to demystify it all (and boost your organic rankings for a fee, of course). The truth is that search engine algorithms are not publicly disclosed and nobody knows exactly what it takes to reach the No. 1 position for a given keyword, creating great uncertainty among site owners. To move from confusion to focused action, it’s important to understand the driving factors affecting rankings. Read this paper today to learn ways to improve your site's search engine ranking with off-page optimization.
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  • Integrating Facebook Into Your eCommerce Strategy

    For hundreds of millions of people, Facebook is the irreplaceable, indispensable, and irresistible daily destination where they can catch up with friends, play online games, share photos, and more. It’s the daily “must visit” that has brought Facebook to the very top of the world’s Web properties with a 46.9 percent reach among all Web users. Are your eCommerce sites using the Facebook features and functions available to generate the best brand engagement possible?
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  • Quick-Response Codes in a Multi-Channel World

    Shopping is an interactive sport. While smartphone wielding consumers are the main players of the sport, retailers are the ones who set the field of engagement, both online and in the physical world. A variety of methods, tools and technologies exist for retailers to engage consumers, but few are as mature and easy to utilize as 2D codes, including QR codes, MS Tags and barcodes. Learn how retailers can integrate 2D codes into Demandware-powered storefronts, and help drive innovative and exciting ways to engage consumers.
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  • The Powers and Possibilities of Facebook Credits

    While the power and influence of social media on consumer engagement is hard to debate, monetizing social activity continues to be a struggle. Retailers are also faced with a separate challenge of finding new ways to create value besides engaging in the price wars where many cannot compete. The new digital currency Facebook credits is providing new opportunities to address both of these issues by creating true ROI for Facebook activity and unique promotions to drive loyalty. Learn how retailers are currently using Facebook credits and the possibilities that exist in the not so distant future for this new promotional vehicle.
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  • Understanding and Simplifying A/B Testing Concepts

    This paper is targeted at ecommerce managers who are looking to adopt A/B testing as part of their site optimization strategy. It is intended to generate interest and encourage those who shy away from the topic, citing complexity as a reason for lack of adoption. This paper attempts to educate and simplify A/B testing concepts so that ecommerce managers can make educated investment decisions in this area. This paper starts with a brief overview of A/B concepts, then delves into details specific to ecommerce websites.
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  • Multi-Site Strategies for Profitable Growth

    The basic principles underpinning successful ecommerce proliferation involve the launch of additional websites that serve multiple, proliferating markets in different business lines. In this best practices guide, see how major global brands have adopted multi-site Web strategies that fall into four broad initiatives: globalization, alternative brands, alternative channels, and microsites.
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  • Rising to the Top: Using Comparison Shopping Engines for an Immediate Revenue Lift

    In this article we look at factors to consider when creating your online comparison shopping engine ("CSEs") strategy and tell you how to optimize your revenue using CSEs.
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  • Planning an eCommerce Site Redesign

    As the economy begins to come around, we will see an even bigger increase in website investments. Using a home improvement analogy, we can think of website redesign as falling into one of three paradigms: 1) Repainting the house, 2) Re-painting the house and adding a new room and, 3) Rebuilding the house from scratch. This best practices paper will help you plan for your ecommerce site redesign.
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