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Building Content You Can Bank On: eCommerce Content Strategies that Drive Conversion

Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.

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Speakers

  • Lauren Freedman

    President, the e-tailing group

    Lauren Freedman leveraged her 15-year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market.

  • Scott Todaro

    Senior Director of Product Strategy, Demandware

    Scott Todaro manages Demandware’s product strategy group including product management and marketing, technology partnerships, and industry expertise, rounding out the Demandware eCommerce Platform and positioning the offering for entry into new markets. Scott brings 15 years of retail, ecommerce, and technology marketing management experience to Demandware from his time with Sports Loyalty Systems, ATG, Meridian Technology Marketing, and the Sherwin Williams Company (Retail Division).