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Building eCommerce Content You Can Bank On

Today’s consumers have become reliant on the Internet for product discovery, researching prior to shopping online or via traditional store channels. Information has always been central to decision-making and certainly the Web is no different than any other channel. It has proven to be an exceptional tool for today’s time-starved shoppers where comprehensive content is central to facilitating performance. Demandware has embraced the topic and Lauren Freedman, President of the etailing group, inc., has elaborated on its importance via this best practices guide emphasizing to merchants that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.