Business Manager Overview
The Business Manager user interface is Demandware’s flexible and all-in-one ecommerce manager, controlling all merchandising functionality. Through this interface, you can manage your entire site: customers, products and catalogues, non-product-related content, promotions and coupons for online marketing. In addition, Business Manager allows merchants to manage orders, define tax rates, shipping costs, payment methods and more. From one interface, Business Manager allows you to manage multiple sites — including multi-language sites.
Total Merchandising Control through the Business Manager UI:
-
Promotions and Offers
Business Manager enables marketing and merchandising teams to rapidly implement web-based promotions via wizards, bypassing the need for custom coding or IT support.
-
Catalog Management
Demandware gives merchants total control over product catalogs by employing a concept of integrated master and subordinate catalog structures.
-
Pricing
Demandware provides merchants with innovative tools to control pricing attributes, such as customer group discounts, "list versus sale price" management, pricing controls for product option, and storefront price display.
-
Content Management
Merchants have the option of adding content manually or to import entire content catalogs from third-party applications.
-
Search & Navigation
Demandware's search and navigation functionality allows merchants to control how customers find products within their storefront. Search capabilities are tightly coupled together with Demandware’s UI and product catalog to enable real-time changes.
-
Analytics
Demandware's analytics engine allows merchants to achieve a full picture of product performance, and to establish rules-based automated decision-making for increased ease of use.
-
Search Engine Optimization
Merchants have full control over search engine result rankings, ensuring customers are presented with highly relevant and effective product display information.
-
The Demandware Platform includes the following components
UX Studio
An extensive library of pre-built emerchandizing processes & tools.
Business Manager
A robust dashboard interface to manage your entire ecommerce site.
Grid Computing
A scalable ecommerce infrastructure to handle seasonal peaks and traffic.