Create powerful and intuitive ecommerce selling opportunities on your terms, with the industry's most innovative set of online merchandising and marketing tools available in Demandware Business Manager.
Business Manager’s Web-based interface provides one central location for you to control and manage your site—from products to pricing to placement to content. Develop and upload a new flash homepage, launch new products quickly and link the two together with a powerful promotion—all before your morning coffee. Now, business users are empowered with an easy, convenient way to manage their ecommerce site. Business Manager also provides the ability to configure roles that allow you to work on one or many sites at once, with different responsibilities for each.
Total Merchandising Control with Task-Based Responsibilities
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Product and Catalog Management
Merchandisers have total control over products and catalogs. By employing a concept of an integrated master and subsequent catalog structure, merchandisers have the ability to manage and maintain seasonal, branded and future catalogs all at once. Merchants also control category definitions, product definitions, image files, variations, attributes, pricing, bundles, inventory, cross-sells, substitutions, recommendations and product comparisons with the power to publish at will.
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Promotions and Offers
Marketing and merchandising teams rapidly implement Web-based promotions via wizards, bypassing the need for custom coding or IT support. Our promotions engine allows to you create more than 55 promotion types including conditional/unconditional, item level, order level, tiered, coupon, shipping, gift w/ purchase, discounts, quantity, etc. and can be bound by restrictions and compatibility rules you impose. Mix and match your latest promotions and use our import/export capability to ensure multi-channel success.
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Search and Navigation
Search, navigation and searchandising functionality allows merchants to control how easily customers find products. Our search capabilities are tightly coupled together with our product catalog to enable real-time changes all through a single UI. Guided search and browsing, guided search redirects, proximity search, category search, advanced search, search refinement buckets, flexible sorting, relevancy ranking, explicit product ranking and search results filtering are a few of the controls we put in your hands.
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Pricing
A flexible pricing model provides merchants with innovative ways to control pricing, by attributes, customer group discounts, "list versus sale price" management, pricing controls for product option and storefront price display. Merchandisers can manage price lists, markdowns, tiered pricing, multiple currencies, quantity discounts and more.
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Content Management
Web designers and marketers control all site content including all non product-related sections and pages. An effective folder structure allows users to easily find and change content with ability to view it in context. You have the option of adding content manually or to import entire content catalogs from third-party applications and even schedule content in advance.
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Analytics
Analytics provide the truth behind all the work. Our analytics engine allows merchants to see a complete picture of product performance, site analytics and session tracking, merchandising reporting and A/B Testing. Merchandisers can use these reports to establish rules-based automated decision-making for increased job efficiency and profitability.
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Search Engine Optimization
Making sure that customers can find your site is a top priority. With Demandware, merchants have full control over search engine optimization through natural language URLs, page titles, descriptions, keywords, metadata and robust integration with Google Sitemaps.
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Customer Management
Personalize the experience with customer profile management, customer segmentation and reporting. Drive personalized emails, products and content through a robust slotting engine and allow your customers easy self-service management.
UX Studio
An extensive library of pre-built merchandising processes and tools.
Business Manager
A robust dashboard interface to manage your entire ecommerce site.
Grid Computing
A scalable ecommerce infrastructure to handle seasonal peaks in traffic.
SiteGenesis
A blueprint for building great ecommerce sites.
Customer Service Suite
A Web-based interface to access order, customer, product information and more.