The Powers and Possibilities of Facebook Credits
While the power and influence of social media on consumer engagement is hard to debate, monetizing social activity continues to be a struggle. Retailers are also faced with a separate challenge of finding new ways to create value besides engaging in the price wars where many cannot compete. The new digital currency Facebook credits is providing new opportunities to address both of these issues by creating true ROI for Facebook activity and unique promotions to drive loyalty. Learn how retailers are currently using Facebook credits and the possibilities that exist in the not so distant future for this new promotional vehicle.