Critical Success Factors for Mobile Commerce
A solid mobile commerce strategy emphasizes the importance of simply launching an effective, highly functional mobile storefront that’s accessible from the widest variety of mobile devices. Next, the challenge is to understand if it’s appropriate to harness the new waves of emerging technologies to deploy smarter “native apps” that exploit the unique capabilities of individual mobile devices. That is, do native apps align with the goals of the business and consumer preferences? The following paper discusses the steps that forward-thinking companies can take to capitalize on the mobile commerce opportunity in the near-term and lay the foundation for longer-term success as well.