The customer targeting capabilities within Demandware Commerce let you dynamically segment customers for more accurate merchandising.
These segments are tied to rules for creating include and exclude conditions that trigger different merchandising offers, promotions and products. Offers can be dynamically displayed in merchandising slots for driving conversion rates and average order size when the customer visits the site. Since the customer is always right, this functionality lets you give your customers what they want!
Customer Targeting Includes:
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Dynamic Customer Segmentation: Support for several customer group types, including pre-defined groups set by Demandware Commerce, static groups you manually configure and dynamic groups that are rules-driven. |
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Segmentation Rules: Dynamic customer group rules define what a specific segment sees as they navigate your ecommerce site. These rules allow you to control interactions based on regularity, visits, login and explicitly through the merchandiser UI or API. |
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Merchandising Slots: Dynamic page real estate is tied to segments for merchandising to customers on the fly. Display products and promotions directly in merchandising slots throughout your site for creating the most relevant shopping experience possible. |