Demandware Clients Outpace Market with 34 Percent Revenue Growth during 2009 Holiday Season
Holiday Results Significantly Exceed Industry Average and Reported Metrics of Other Platform Providers
WOBURN, Mass. – January 28, 2010 – Demandware, Inc., the global leader in on-demand ecommerce, today announced that its clients achieved 34 percent year-over-year growth in online sales during the 2009 holiday season. This data is in sharp contrast, not only to the 3.5 percent industry average increase for online retail spending, as reported by the research group comScore, but also to that of other platform providers such as ATG, which reported a 19 percent increase for its clients for the 2009 holiday season.
Across all industries, Demandware clients saw considerable revenue growth, led by the apparel sector, which performed especially strong. A breakdown of year-over-year holiday revenue growth for Demandware clients by market sector includes:
- 37 percent increase for apparel retailers
- 33 percent increase for leisure and entertainment retailers
- 32 percent increase for consumer goods brands
Innovative Merchandising and Marketing
A variety of factors contributed to this surge in online sales, including many innovative merchandising and marketing strategies designed to attract consumers and boost conversion rates. Demandware clients have several advantages over retailers utilizing other ecommerce platforms, including metrics-driven merchandising, more than 50 plug-and-play promotions that can be deployed with minimal effort, sophisticated native faceted search capabilities and an on-demand platform that allows them to focus on generating revenue rather than worrying about site performance and uptime. Effective strategies deployed by clients to help drive growth during the 2009 holiday season include:
- Aggressive optimization of targeted offers and promotions to dynamic customer groups
- Dynamic search sorting for presenting products to the consumer based on conversion rates, impressions, availability, ratings and other product metrics
- Site search strategies such as optimizing no-results pages with holiday specials and gift card offers
In addition, the Demandware® eCommerce Platform is optimized for peak holiday site traffic, enabling clients to fully capitalize on the busiest shopping days of the year without risk of downtime. Average site uptime for the holiday period was 99.95 percent.
“Our clients did extremely well this holiday season, fueled by their optimization of the Demandware Platform to drive growth. At Demandware, our model centers on enabling client success, giving direct control to retailers to drive their strategies with tremendous autonomy using a rich set of features and capabilities. We are fully committed to working with our clients to help them exceed their growth objectives. The results speak for themselves,” said Troy Brown, Retail Practice Leader at Demandware.
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Jones Apparel Group, House of Fraser, Playmobil and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.