Demandware Clients Outperform Industry Average in First Half 2009 with 10% Online Revenue Growth
Company momentum accelerates as economic and operational advantages of its on-demand model become known; 23 household brands launch ecommerce sites on Demandware in first half 2009
Woburn, Mass. – September 21, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that its clients continue to outperform ecommerce industry averages for revenue growth, through the first half of 2009. Based on comparative same site sales, Demandware clients posted an average 9% growth as contrasted to the industry’s 1% decline (source: ComScore). Apparel and luxury goods businesses outperformed other categories in the Demandware index, posting a 12% revenue growth rate. European ecommerce businesses in the analysis marginally outperformed US businesses with a 10% growth rate.
This news builds on significant revenue overachievement for Demandware clients in the 2008 holiday season. In addition, Demandware reports several other market achievements of note in the first half of 2009 including:
- Launch of 23 new ecommerce businesses on the Demandware® eCommerce Platform, including Anne Klein, Frederick’s of Hollywood, lucy Activewear, s.Oliver, Mikasa, Pfaltzgraff and other leading brands.
- 503% increase in aggregate client ecommerce revenue supported by its platform
- 99.99% site availability – significantly higher than that of the top 50 Internet sites, as measured by Gomez
- 46 new product features delivered to all clients through automatic upgrades
- Industry recognition by top analysts as the leading on-demand ecommerce platform – Demandware was named a strong performer and cited as “the leading on-demand solution” in Forrester’s January 2009 evaluation of business-to-consumer (B2C) ecommerce platforms.
“Now more than ever, retailers and consumer brands recognize that they need an ecommerce platform that empowers them to grow the top line through merchandising, marketing and customer experience innovation without the capital bloat of traditional on-premise software approaches,” said Stephan Schambach, Chairman and Founder, Demandware. “We at Demandware are delighted to see our customers reap the rewards that come from our unique approach to ecommerce.”
Continuous eCommerce Innovation Delivered to Clients
As an on-demand platform, automatic upgrades keep Demandware clients at the forefront of innovation by making it possible to continually leverage the latest in ecommerce best practices. In the first half of 2009, the company added 46 new features to the Demandware eCommerce Platform, including:
- Active Merchandising – The most powerful site merchandising solution in the industry, Active Merchandising combines the power of real-time consumer data with rich merchandising rules to help merchants drive more profitable site merchandising.
- Demandware SiteGenesis – The SiteGenesis storefront is a prebuilt deployment of the Demandware eCommerce Platform, optimized for building apparel, footwear and department store ecommerce sites.
- Search – 17 new search features added, including recursive content search, sort ordering by category position, compound words, and filter by product availability.
- Promotions – Merchandisers can implement “free” or “fixed-price” shipping promotions for selected products within an order, and product-level shipping promotions can be associated with purchase conditions, such as order value or number of products within an order.
- Personalized Page Caching – The caching of personalized content based on customer groups or segments for more efficient and effective personalization.
- Site Customization – New code libraries of pre-compiled ecommerce functionality for developers to reuse, modify and redeploy to build best-practices ecommerce capabilities and an improved scripting engine for writing more efficient and compact code.
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.