Welcome to a brand new day in ecommerce.
What happens when online merchandising experts from leading retailers and consumer brands put their heads together with the ecommerce experts of Demandware? The result is Demandware Summer ’09, the making of a more powerful and productive online selling environment for managing day-to-day merchandising activities and driving online revenue and profitability.
Demandware Summer ’09 is the latest installment of the Demandware eCommerce Platform and includes 46 new features across merchandising, search, promotions, cross-channel integration and site performance functionality. A key benefit of the on-demand model, this latest feature-rich release is delivered automatically to all clients through Demandware’s hassle-free, automatic upgrade process. There are no SOWs, no additional costs, no laborious processes—Demandware clients just get it.
Demandware Summer '09 is changing how ecommerce merchandisers operate.
With Active Merchandising®, the breakthrough approach of combining site-specific analytics data with merchant-set rules to provide tailored customer experiences, Demandware Summer ’09 sets a new standard in profitable ecommerce merchandising. Now, through a single, task-based user interface, your ecommerce team can use real-time site behavior insight to set up unique business rules that drive dynamic merchandising slots on your site, creating a trifecta of the right customer, the right product, at the right time.
Demandware Summer ’09 can make your ecommerce team more efficient with features like smart page caching that improves site performance and enhanced APIs that allow your developers to increase productivity and ease cross-channel integration. It combines analytics-driven merchandising to drive more revenue by creating personalization that works, searchandising that delivers the right products to customers, and core merchandising to manage profitable promotions.
Demandware Summer '09 contains 46 new features and enhancements across merchandising, search, promotions, cross-channel integration and site performance functionality:
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Dynamically assign customers to groups based on their shopping activity sessions. Your groups are created based on any real-time site data such as product views, customer information or order history. Using customer targeting, merchandisers define slots within a page template and dynamically drive personalized content, products and search results to the customer. |
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With Smart Search, you can control search result rankings dynamically based on product attributes, categories, etc. Merchandisers override the search results to push higher margin items to the top or to spotlight specific products at any category or time. Analytics-Driven Merchandising Active Data is a unique data type that pulls customer and product information for use with specific rules, conditions and limitations contained in Active Merchandising. Some of the Active Data attributes include: availability, SKU coverage, return rate, cost, sales velocity, etc. |
Merchandisers can implement "Free" or "Fixed-Price" shipping promotions for selected products within an order. Product-level shipping promotions can be associated with purchase conditions, such as order value or number of products within the order.
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Development Demandware SiteGenesis™ – A pre-built, customizable storefront that is the foundation of a best-in-class ecommerce site. Based on our top-rated on-demand ecommerce platform, the SiteGenesis storefront provides a unique brand experience while adhering to best-practice site functionality and flow that will increase revenue and conversion. Demandware Script – The enhanced programming language will support JavaScript 1.7 for more compact and efficient code. Now developers have access to the latest Rhino engine for the ultimate coding experience. |
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Site Performance
Personalized Page Caching – Site performance is improved with caching of personalized content based on customer groups or segments, without creating drag on your site.