What happens after the leaves fall, the clocks rollback, and online retailers seek a new way to increase their market share? The result is Demandware Winter ’10.
Demandware Winter ‘10 is the latest installment of the Demandware eCommerce Platform and includes almost 40 new features and enhancements aimed at creating merchandising efficiency and effectiveness across sales channels. The new capabilities contained in this release help merchants broaden their selling strategies by speeding their day-to-day functions for merchandising, SEO, search and navigation for improved conversion and average order size.
A key benefit of the on-demand model, this latest feature-rich release is delivered automatically to all clients through Demandware’s automatic upgrade process. No SOWs. No additional costs. No laborious processes. Demandware clients just automatically get it.
Some of the key features in Demandware Winter ‘10 include:
- Mobile Storefront – a full-featured, customizable mobile storefront template with all of the functionality retailers need to create a compelling shopping experience on a mobile device, including search, navigation, product catalog, pricing, checkout, content management, security and inventory. With full integration into the Demandware eCommerce Platform, retailers will be able to deploy, customize and manage the day-to-day operations of the mobile channel with minimal effort. Demandware provides a single, unified environment for managing both the ecommerce website and the mobile storefront simultaneously. The mobile commerce application is designed to work with all major mobile browsers, including Safari, Android, Opera and Internet Explorer, and with popular Smartphone devices, such as the iPhone and Blackberry.
- Merchandising – export of Active Merchandising™ data to third party systems, enhanced coupon code management, extended gift registry functionality , new promotion types including shipping method restrictions and various price book-related enhancements
- Search & Navigation – enhanced Indexing of product numbers, explained search results, alternative spelling of brand names and enhanced handling of refinement values
- Catalog & Content Management – enhanced catalog assignment to support role-based permissions and the ability to create links in the content editor without knowing the Demandware link syntax
- Development Platform – added support for meta data definition for regular expressions and field length in forms, page caching profiler and the ability to log storefront requests in an Ajax console window