Digital Commerce Management Enables Highly-Branded Digital Engagement
As today's consumer experiences the brand first and most deeply online, delivery on such strategies requires Digital Commerce Management (DCM) – an open technology framework that enables organizations to deliver seamless brand engagement and profitably grow revenue across channels, applications, and devices. The framework contains five imperatives that must be addressed within the application, data, and infrastructure ecosystem to successfully fulfill brand engagement at a pace that matches consumer expectations – today and tomorrow.