Our Logo

Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.

Stock up on great promotions that you can use all year round. Lauren Freedman and Scott Todaro share merchant insights, promotional insider tips, tools, and best practices for rolling out effective promotions.

It doesn't matter if they've been naughty or nice. As a merchant, you need to get gifting just right for the holidays. Lauren Freedman, President of the e-tailing group, and Jamus Driscoll, VP of Marketing for Demandware, review proven tactics and merchant best practices for the 2007 holiday season.

If you are feeling constrained by run-of-the-mill online merchandising approaches and tools, attend the Merchandising Essentials Webinar and hear from industry experts on the latest techniques for effective multi-channel product display, pricing, and promotions.

Learn how leading retailers are using new merchandising tools and practices to improve their brand and accelerate revenue growth.

Good websites have great navigation, great usability, and they look great. The look, the first thing you see when you look at the site or when you just browse it superficially, has an impact on how you perceive the brand.