Fine-Tuning Your eCommerce Marketing and Web Storefront for a Tough Economy
Cutting back on programs now may result in short-term savings, but also a longer-term problem of increased customer attrition. Consumers don't stop spending during a recession, but they do make their purchasing decisions more carefully. Now is the time to increase your marketing prowess and capture market share. Rather than cutting programs, identify areas to fine-tune to obtain the same or better results for less money.
During this Webinar, Danielle Savin, a leading industry consultant and former ecommerce executive at Playboy Enterprises and Frederick's of Hollywood, will help you optimize your marketing and ecommerce strategies.