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Five Web Strategies to Gain Market Share in a Rough & Tumble Economy

A New Paper by Lauren Freedman, president of the e-tailing group

eCommerce continues to grow and evolve despite the times, but merchants must be cognizant of both the changing consumer dynamics and the need to deliver proven ROI in these rough and tumble times. In this new paper, Lauren Freedman shares her thoughts and perspective in this time of conspicuous non-consumption. The paper includes:

• Highlights and statistics from the e-tailing group’s 8th Annual Merchant Survey – The valuable insights of 195 merchants yield industry benchmarks and peer perspective on challenges, planned strategic initiatives, top performing merchandising tactics and customer service opportunities.


• Five strategies for maintaining and gaining market share – The learnings from the proprietary research are applied to five areas that are critical to helping merchants address both the daily struggle as well as longer-term initiatives, such as resource allocation, global branding and expansion, category-centric merchandising, confidence-building content and white glove service.

No matter where you are within the landscape, this paper provides many adaptable ideas that can help make your own e-business more profitable.