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Great Ideas Roundtable

Six experts give tips to improve customers' experiences at your website

Good websites have great navigation, great usability, and they look great. The look, the first thing you see when you look at the site or when you just browse it superficially, has an impact on how you perceive the brand. This is especially important with online retailers who do not have an existing offline brand. They really have to look as good or better than more established retailers on first sight. In order to convert those customers who are pleased with what they are seeing, navigation is enormously important. Navigation and search is enormously important for converting window shoppers into buyers. Navigation means today that you have search and catalog navigation integrated into a faceted-search mechanism that allows people to initially indicate their interest by clicking on a catalog category or by just putting in a search term.

Stephan Schambach
CEO of Demandware
Demandware.com

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Speakers

  • Stephan Schambach

    CEO of Demandware