Lifetime Brands Launches New Pfaltzgraff and Mikasa eCommerce Sites on Demandware
Leading Consumer Products Company Selects Demandware for Advanced Merchandising and Multi-Site Capabilities
Woburn, Mass. – April 6, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that Lifetime Brands Corporation, a leading designer, marketer and distributor of nationally branded consumer products used in the home, has successfully replatformed two of its sites to the Demandware eCommerce Platform—Mikasa.com and Pfaltzgraff.com. Demandware was selected for its advanced merchandising capabilities, the ease with which it allows the launch and management of multiple sites, and the operational advantages of its on-demand model.
“We have launched two ecommerce sites with Demandware in a very short period of time and are very pleased with the results. Each site offers a large number of products, many of which are not carried by our retail partners and are available only online. The Demandware team has been incredible to work with. They have gone out of their way to think like us, the client, and understand and formulate solutions. We look forward to a long, prosperous future shared between our companies,” said Jeff Berman, Lifetime Brands’ President, Direct-to-Consumer.
Demandware provides Lifetime Brands with the following key capabilities to support its multi-brand, multi-site ecommerce initiative:
- Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line
- Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
- On-demand model that eliminates the need to invest and maintain costly IT infrastructure
“Lifetime Brands is a perfect example of a true partnership between a solutions provider and a retailer. The Demandware team worked closely with the Lifetime team to set aggressive, but achievable goals and the results couldn’t be better. Together, we have launched two fabulous sites and we look forward to continued collaboration,” said Stephan Schambach, founder and chairman of Demandware.
About Lifetime Brands, Inc.
Lifetime Brands is North America’s leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry’s best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Block®, Calvin Klein®, CasaModa®, Cuisine de France®, Gorham®, Hoffritz®, International® Silver, Joseph Abboud™, Kamenstein®, Kirk Stieff®, Melannco®, Nautica®, Pedrini®, Roshco®, Sabatier®, Sasaki®, Towle® Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime’s products are distributed through most major retailers in North America.
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.