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Make Your List and Check It Twice... Cashing in on the Holiday Season

It doesn't matter if they've been naughty or nice. As a merchant, you need to get gifting just right for the holidays. Lauren Freedman, President of the e-tailing group, and Jamus Driscoll, VP of Marketing for Demandware, review proven tactics and merchant best practices for the 2007 holiday season.

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Speakers

  • Lauren Freedman

    the e-tailing group President

    Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market.

  • Jamus Driscoll

    Demandware, Inc Vice President, Marketing

    Jamus Driscoll, is responsible for marketing and business development and for leading the company's marketing communications, product marketing and product management.