Deliver tailored shopping experiences to your customers.
Demandware Personalized Merchandising lets you dynamically segment customers for more accurate merchandising. These segments are tied to rules for creating include and exclude conditions that trigger different merchandising offers, promotions and products. Offers can be dynamically displayed in merchandising slots for driving conversion rates and average order size when the customer visits the site. Since the customer is always right, this functionality lets you give your customers what they want!
Demandware Personalized Merchandising includes:
 |
Demandware Dynamic Customer Segmentation: support for several customer group types, including pre-defined groups set by Demandware, static groups you manually configure and dynamic groups that are rules-driven. |
 |
Segmentation Rules: dynamic customer group rules define what a specific segment sees as they navigate your ecommerce site. These rules allow you to control interactions based on regularity, visits, login and explicitly through the merchandiser UI or API. |
 |
Merchandising Slots: dynamic page real estate is tied to segments for merchandising to customers on the fly. Display products and promotions directly in merchandising slots throughout your ecommerce site for creating the most relevant shopping experience possible. |
New Personalized Merchandising features in Demandware Summer 09 include:
| Easy to set up and manage segmentation rules for driving relevant customer experiences. | Merchandising Slots can present the right products and promotions to customer. | |
 |
 |