Quick-Response Codes in a Multi-Channel World
Shopping is an interactive sport. While smartphone wielding consumers are the main players of the sport, retailers are the ones who set the field of engagement, both online and in the physical world. A variety of methods, tools and technologies exist for retailers to engage consumers, but few are as mature and easy to utilize as 2D codes, including QR codes, MS Tags and barcodes. Learn how retailers can integrate 2D codes into Demandware-powered storefronts, and help drive innovative and exciting ways to engage consumers.