The Future Of Retail And Tomorrow’s Consumer

A Market Research Study On The Evolving Consumer And Retailers’ Readiness To Engage With Them

The Forrester Consulting market research commissioned by Demandware indicates a new phase of retail interaction led by consumer expectations. The data contained in this report highlights information that retailers can use to prioritize tactics such as social commerce and much more. The report also give retailers four key recommendations on moving from channel-centric to consumer-centric commerce.

Demandware assumes no responsibility for the validating of the information or for updating the information that may be contained in this report.

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