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eCommerce continues to grow and evolve despite the times, but merchants must be cognizant of both the changing consumer dynamics and the need to deliver proven ROI in these rough and tumble times. In this new paper, Lauren Freedman shares her thoughts and perspective in this time of conspicuous non-consumption.

You’ve assembled a great ecommerce team. They’ve trained tirelessly to put your brand in position to win market share. But without the proper equipment, even the best teams will strike out when they come up to bat. Don’t send your merchants to the plate with an outdated ecommerce platform. Give them the tools they need to hit it out of the park.

Sam’s Wines & Spirits—a Chicago-based purveyor of the worlds largest selection of alcoholic refreshments—needed a flexible, world-class ecommerce platform to grow online revenues. Demandware and Lyons Consulting Group delivered. Just eight weeks after launching its new site, Sam’s Wines more than doubled the number of products sold online and has since seen a 50% increase in organic search traffic.

Barneys New York is synonymous with quintessential fashion, and clients of Barneys on Madison Avenue expect a high level of style, product selection and service. In order to offer the same exceptional brand experience online, Barneys decided to completely overhaul its e-commerce storefront with best-in-class back-end and front-end systems, including the Demandware eCommerce Platform.

This white paper introduces Active Merchandising™— an approach and technology for changing the way retailers sell online. Active Merchandising optimizes online revenue by collecting merchandising data, setting the data to rules and delivering search results, products and promotions dynamically to your storefront for more relevant shopping experiences. This paper also covers the best practices for building an online merchandising strategy, implementing Active Merchandising functionality into a Demandware ecommerce site and leveraging basic use cases for getting started.

With five brands live on Demandware, Jones Apparel Group has experienced tremendous growth in its direct-to-consumer online business. Since moving to the new platform, site traffic has increased by 19% and conversion rates are up 28%. Average order sizes are increasing (+2%) and net sales online are up nearly 60%.