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By Brian K. Walker, Forrester Research
With this research, Forrester highlights what every executive should know as they navigate many choices and position their company to succeed and fully capitalize on the transformation technology is enabling across their business.

Preparing for the holiday shopping season is an annual ritual that can’t be ignored by most retailers. To maximize results during this critical period, plans (and contingency plans) should be in place to ensure a positive user experience and financially beneficial interaction with each customer. Retailers should leverage what’s worked in the past while taking into account important shifts in online customer behavior. In this Best Practices Guide, we give you 10 critical things to consider to help you prepare for the 2010 holidays.

As the economy begins to come around, we will see an even bigger increase in website investments. Using a home improvement analogy, we can think of website redesign as falling into one of three paradigms: 1) Repainting the house, 2) Re-painting the house and adding a new room and, 3) Rebuilding the house from scratch. This best practices paper will help you plan for your ecommerce site redesign.

Featuring Brian K. Walker, Principal Analyst, Forrester Research & Larry Promisel, V.P. of eCommerce, Barneys New York.
Watch this recorded webinar as we tackle the topic everyone’s talking about – mobile commerce. With guest speakers from Forrester Research and Barneys New York, we’ll examine the mobile commerce opportunity in detail, including a case study of how one of the world’s most renowned luxury brands took its retail business mobile early on and what they have learned so far.

Demandware eCommerce is an attractive ecommerce platform. Merchants can deploy Demandware eCommerce stores that support the activities that customers want to or need to perform, and provide the merchandising facilities that they need to acquire and retain customers, cross-sell, up-sell, promote, and build brand.

Site search optimization is a critical factor in online retail success and an immediate source of competitive advantage for those merchants that do it well. Shoppers that search know what they want. They convert at a higher rate, buy more products and spend more per order than those that navigate. Improving the online shopping experience should start at the search box because it’s the quickest, most efficient way to help shoppers find what they are looking for.