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Demandware’s Multichannel Commerce Solution enables consistent consumer experiences across digital interactions – web, mobile, call center, and in-store. Leveraging Demandware Commerce’s open cloud architecture, it integrates channel silos and extends commerce capabilities to accelerate key multichannel operation capabilities, such as order online/pick-up in-store, order online/fulfill through any store, order online/return-in store. It also enables personalized online and in-store selling based on a single version of custom, product, order and inventory data. Want to learn more? Download the brochure today.

Isaay.com originally launched its ecommerce operations on an open source platform, but after a year in development Isaay.com quickly realized that its open source platform wasn’t capable of supporting its growth plans, and began to search for a new platform that could scale as the company grew.

SEO is often viewed as a mystery. In fact, there are certainly many “SEO experts“ who seem to know everything about the topic and promise to demystify it all (and boost your organic rankings for a fee, of course). The truth is that search engine algorithms are not publicly disclosed and nobody knows exactly what it takes to reach the No. 1 position for a given keyword, creating great uncertainty among site owners. To move from confusion to focused action, it’s important to understand the driving factors affecting rankings. Read this paper today to learn ways to improve your site's search engine ranking with off-page optimization.

This paper is targeted at ecommerce managers who are looking to adopt A/B testing as part of their site optimization strategy. It is intended to generate interest and encourage those who shy away from the topic, citing complexity as a reason for lack of adoption. This paper attempts to educate and simplify A/B testing concepts so that ecommerce managers can make educated investment decisions in this area. This paper starts with a brief overview of A/B concepts, then delves into details specific to ecommerce websites.

For hundreds of millions of people, Facebook is the irreplaceable, indispensable, and irresistible daily destination where they can catch up with friends, play online games, share photos, and more. It’s the daily “must visit” that has brought Facebook to the very top of the world’s Web properties with a 46.9 percent reach among all Web users. Are your eCommerce sites using the Facebook features and functions available to generate the best brand engagement possible?

Shopping is an interactive sport. While smartphone wielding consumers are the main players of the sport, retailers are the ones who set the field of engagement, both online and in the physical world. A variety of methods, tools and technologies exist for retailers to engage consumers, but few are as mature and easy to utilize as 2D codes, including QR codes, MS Tags and barcodes. Learn how retailers can integrate 2D codes into Demandware-powered storefronts, and help drive innovative and exciting ways to engage consumers.

As today's consumer experiences the brand first and most deeply online, delivery on such strategies requires Digital Commerce Management (DCM) – an open technology framework that enables organizations to deliver seamless brand engagement and profitably grow revenue across channels, applications, and devices. The framework contains five imperatives that must be addressed within the application, data, and infrastructure ecosystem to successfully fulfill brand engagement at a pace that matches consumer expectations – today and tomorrow.

While the power and influence of social media on consumer engagement is hard to debate, monetizing social activity continues to be a struggle. Retailers are also faced with a separate challenge of finding new ways to create value besides engaging in the price wars where many cannot compete. The new digital currency Facebook credits is providing new opportunities to address both of these issues by creating true ROI for Facebook activity and unique promotions to drive loyalty. Learn how retailers are currently using Facebook credits and the possibilities that exist in the not so distant future for this new promotional vehicle.

The Forrester Consulting market research commissioned by Demandware indicates a new phase of retail interaction led by consumer expectations. The data contained in this report highlights information that retailers can use to prioritize tactics such as social commerce and much more. The report also gives retailers four key recommendations on moving from channel-centric to consumer-centric commerce.