Automate rules-driven product sort orders for more relevant searching.
Great shopping starts with great searching. Demandware Searchandising is the only solution that combines a comprehensive search engine with ecommerce data and rules for delivering relevant high-margin results to the customer. Searchandising rules containing ecommerce data thresholds can be easily configured by the merchandiser to feature products in search results that deliver the best inventory turn, conversion rates, and average order size. Instead of a single, site-wide sorting configuration, you can now set up multiple sorting rules for displaying products, including availability and sales rank. With 80% of shopping trips starting with search, now you can use the power of search to guide your customers more than ever before.
Demandware Searchandising includes:
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Industry-Leading eCommerce Search Functionality: featuring Guided Search & Browsing, Guided Search Redirects, Category Search, Advanced Search, Search Refinement Buckets, Explicit Price Buckets, Flexible Sorting, Relevancy Ranking, Explicit Product Ranking, Search Results Filtering and much more. |
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Searchandising Rules for Control and Accuracy: create Dynamic Product Scores and include them in sorting rules for driving the automation of relevancy ranking. Each storefront category can be associated with a sorting rule, which is automatically applied when the storefront displays products in this category. |
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Dynamic Merchandising Data: Active attribute-based sorting conditions that are driven by merchandising data (such as availability of inventory data, sales velocity and arbitrary search rank) can be calculated inside of Demandware or with an outside system for driving searchandising rules. |
New Searchandising features in Demandware Summer 09 include:
| Preview Sorting Rule allows you to view the order of products produced by the sorting rule. | Configure storefront sorting options such as Price Low-to-High and Best Selling. | |
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