Site Search - Turning “No Results” into Sales
A Program to Increase Online Sales, Conversion Rates and Order Size
Google has turned all of us into search experts and spoiled us. A simple query returns thousands of results with the most relevant ones at the top. Can you say the same about your onsite search? Do you know what shoppers are looking for but not finding? Providing alternative products, redirecting to landing or category pages, or showing content results can dramatically improve average order value and overall conversion rate. Analysis of your top list of no result search terms can guide you into areas of product expansion and improved online product scheduling while dramatically reducing the abandonment rate. This paper details how you can turn your current “No Result” search experience into “shopportunities” for your customers and increase the profitability of your site.