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A Program to Increase Online Sales, Conversion Rates and Order Size
Site search optimization is a critical factor in online retail success. Shoppers that search know what they want – they convert at a higher rate, buy more products and spend more per order than those that navigate. Improving the online shopping experience should start at the search box because it’s the quickest, most efficient way to help shoppers find what they are looking for. This paper details how you can turn your current “No Result” search experience into “shopportunities” for your customers and increase sales and profits for you.