When it comes to launching new ecommerce sites, there are two approaches: build from scratch or build from proven success. The SiteGenesis storefront is about the latter.
The Demandware SiteGenesis storefront is optimized for building apparel, footwear and department store ecommerce sites. The SiteGenesis storefront is tooled for the merchant and designed for the consumer. Based on the top-rated Demandware eCommerce Platform, the SiteGenesis storefront combines ecommerce best practices in usability, site merchandising and technical architecture to build sites that are optimized to drive revenue.
With the SiteGenesis storefront, your merchandisers now have best practice examples of how to run and manage promotions, dynamic search rules, synonym dictionaries and price books. And your technical architects have a blueprint for creating multi-site efficiencies.
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The SiteGenesis storefront is not a destination; it’s your starting point for a great ecommerce site.
As an integral part of the Demandware eCommerce Platform, the SiteGenesis storefront is updated with every new release and is continually optimized to ensure you are on the leading edge of industry innovation. eCommerce sites developed using the SiteGenesis storefront can be further customized to your unique requirements. The SiteGenesis storefront can help you build a new site or remodel your existing site with proven best practices to obtain unprecedented results. You’ll be able to attract more visitors; connect your visitors to more product views; convert your visitors into customers; and satisfy your customers so they will come back again.
Highlights of the Demandware SiteGenesis storefront include:
- Apparel-Optimized eCommerce Features – more than 250 apparel-specific features such as quick view product details, AJAX-based search refinements, Shop by Outfit, rules-driven merchandising slots, product picker and others
- Selection of Design Templates – professionally designed templates that can be used as is or fully customized to retailers’ unique branding requirements
- Annotated Wireframes – more than 150 pages of documentation that describe storefront behavior and functionality to help retailers leverage the SiteGenesis storefront and associated best practices
- Optimized Merchandising Model – a fully built apparel merchandising site framework, including a synonym dictionary, multiple price lists, preconfigured promotions, dynamic customer targeting and more
- Multi-Site Architecture – a framework for launching multiple sites efficiently, including support for multiple languages and currencies
- Plug-and-Play Integrations – pre-built integrations for essential third party technologies, such as email, analytics, payment, campaign management, and an extensible integration framework for proprietary enterprise applications
- Component-Based Development Environment – a highly visual, easy-to-use development environment that includes best-practices code and functionality that can be used, extended and shared to develop highly customized websites
- PCI Security – adherence to the latest PCI DSS level 1.2 compliance standards, freeing up time and money that would be allocated toward Website security