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How manufacturers can tap the awesome potential of ecommerce to drive cross-channel sales.
Research shows that visitors to manufacturer websites are typically brand loyalists with a high intent to purchase. Yet, despite a captive audience that is already primed to purchase, many manufacturers have yet to realize the full potential of the online channel to drive cross-channel sales.
This webinar reviews ecommerce best practices for manufacturer websites, including strategies and tactics for transforming your site into the epicenter of your brand, capable of driving conversion across all channels. With presentations by Forrester and Crocs, you’ll gain both a broader industry perspective as well as a practitioner’s view from a leading consumer brand.