Timberland Launches UK Site
RIS News
January 02, 2008
Timberland launches its U.K. site with Demandware's e-commerce platform. As part of Timberland's strategic initiative to push into international markets, the new site offers U.K. customers the option to purchase Timberland products directly from the Web. The footwear, apparel and accessories designer chose Demandware for its advanced merchandising functionality and its ability to run multiple country-specific sites from a single platform. The site also uses the e-commerce platform for the control and capabilities it delivers to Timberland's in-house Web merchandising teams.