Welcome To The Era Of Agile Commerce
Consumers are more connected than ever before. More than half of the 105 million US adults that are online have two or more Internet devices. Customers are increasingly using the Internet and their mobile phones to interact with companies; 58% of US online adults prefer to research a product online and 80% of smart phone owners use the Internet via their phones at least once per month. Business must become agile and adapt to new ways of thinking about multichannel commerce to thrive in today’s changing marketplace. Customers are now engaging with companies across touch points, instead of across different “channels.” Serving customers across all of these touch points is getting more complex; companies need to execute a strategy for consistent sales and service experiences across all consumer interactions: Web, in-store, branch, mobile, social, call-center, and others. Download this latest report from Forrester to learn how you can execute an agile strategy that addresses the entire customer experience.