Downloadable White Papers

  • White Paper: 10 Tips for Creating a Successful Manufacturer eCommerce Site

    In this whitepaper, Chris Ladd, VP of Global Retail at Crocs, shares 10 Tips for Creating a Successful Manufacturer eCommerce Site. Focusing on how to develop, run and grow a manufacturer direct to consumer ecommerce site, Chris lays out a step-by-step plan that guides you through the entire life-cycle of your site..
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  • White Paper: Five Web Strategies to Gain Market Share in a Rough & Tumble Economy

    eCommerce continues to grow and evolve despite the times, but merchants must be cognizant of both the changing consumer dynamics and the need to deliver proven ROI in these rough and tumble times. In this new paper, Lauren Freedman shares her thoughts and perspective in this time of conspicuous non-consumption.
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  • White Paper: Active Merchandising®—A Strategic Approach to Selling Online

    This white paper introduces Active Merchandising™— an approach and technology for changing the way retailers sell online. Active Merchandising optimizes online revenue by collecting merchandising data, setting the data to rules and delivering search results, products and promotions dynamically to your storefront for more relevant shopping experiences. This paper also covers the best practices for building an online merchandising strategy, implementing Active Merchandising functionality into a Demandware ecommerce site and leveraging basic use cases for getting started.
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  • White Paper: Increase Your Global Reach—Seven Steps to International Success

    Reaching international markets can help you extend your reach, build your brand and increase your top line. And it’s no secret that the fastest and most cost-effective way to get brand penetration into new markets is through the online channel. But, to be successful, you must know the rules of the road or your international strategy can crash and burn due to complexity, delays and costly mistakes. This whitepaper provides an in-depth review of seven critical areas that must be considered when developing and implementing an international expansion strategy.
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  • The Evolving and Changing Face of the eCommerce Platform

    Examine the five types of ecommerce platforms deployed today and uncover the benefits and risks associated with each. Learn why on-demand driven ecommerce platforms deliver more scalability, reliability and security for your e-tail business. Don’t choose your ecommerce platform until you’ve got all the facts and figures revealed in this insightful white paper.
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  • Leveraging On-Demand Retail Solutions to Achieve Competitive Advantage

    By Jeff Kaplan, THINKstrategies, Inc.
    A growing number of retailers are turning to On-Demand, Software-as-a-Service (SaaS) alternatives to better meet their needs. This whitepaper describes how SaaS solutions work and how they are being adopted to satisfy retailers’ mission-critical business requirements.
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