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Downloadable White Papers

  • Digital Commerce Management Enables Highly-Branded Digital Engagement

    As today's consumer experiences the brand first and most deeply online, delivery on such strategies requires Digital Commerce Management (DCM) – an open technology framework that enables organizations to deliver seamless brand engagement and profitably grow revenue across channels, applications, and devices. The framework contains five imperatives that must be addressed within the application, data, and infrastructure ecosystem to successfully fulfill brand engagement at a pace that matches consumer expectations – today and tomorrow.
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  • The Secrets of Enduring Customer Relationships

    Loyalty programs can subtly but meaningfully shift the behavior of a specific class of customers – your most valuable customers. The behaviors you seek to change can vary based on your business or service and the competitive landscape you face. Loyalty programs should reflect these nuances and help you identify your customer across all your channels and touchpoints. Learn how to plan and execute a customer loyalty program.
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  • Critical Success Factors for Mobile Commerce

    A solid mobile commerce strategy emphasizes the importance of simply launching an effective, highly functional mobile storefront that’s accessible from the widest variety of mobile devices. Next, the challenge is to understand if it’s appropriate to harness the new waves of emerging technologies to deploy smarter “native apps” that exploit the unique capabilities of individual mobile devices. That is, do native apps align with the goals of the business and consumer preferences? Read this paper to gain insight into what you can do today and tomorrow.
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  • Increase Your Global Reach—Seven Steps to International Success

    Reaching international markets can help you extend your reach, build your brand and increase your top line. And it’s no secret that the fastest and most cost-effective way to get brand penetration into new markets is through the online channel. But, to be successful, you must know the rules of the road or your international strategy can crash and burn due to complexity, delays and costly mistakes. This whitepaper provides an in-depth review of seven critical areas that must be considered when developing and implementing an international expansion strategy.
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