Demandware Capabilities: Marketing

Drive more quality traffic with built-in marketing tools. Our personalization, search, promotions and targeting capabilities help marketers promote their brand. Marketers can enhance the off-site and on-site relevance of messaging and execute their marketing strategies with traffic and engagement drivers like sales, limited-time price offers or personalized promotions.

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Personalize and Target

Increase the likelihood of purchase and increased order size with highly personalized messages and offers. Engage consumers using content slots with messages that complement their shopping experience. Lure them back to shop again through email and other channels with just the right message. And, use social media to appeal to your customers and make login easy. 

Create Product Awareness

Make your products easy to locate so they get noticed. Maximize placement in search results with powerful SEO capabilities that use keyword-rich URLs, page meta tags and page content that can be found and indexed by search engine crawlers to help drive qualified traffic. Drive even more traffic to your sites by creating product feeds to comparison-shopping engines.

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Launch new promotions quickly

Choose from more than 50 configurable promotion types – like BOGO, free shipping and sales days – using a simple step-by-step process. Optimize merchandise profits by selecting which products are available as part of the promotion, including your underperforming styles and SKUs and excluding your top-sellers. Keep consumers guessing and coming back for more by creating time-based promotions that run certain times of the day, days of the week, periods of time or never expire at all.

Deliver Relevant Emails

Deliver relevant emails with tailored products and promotions to meet shopper expectations. Email is a critical traffic and revenue driver, and with Demandware, you can break through the clutter of your shopper’s inbox. 

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