Merchandising

Shoppers sort, filter, zoom-in and compare before they buy. With Demandware Commerce, merchants can anticipate shopper's needs and syndicate relevant content so consumers can find – and ultimately buy – what they want quickly and easily. Plus, merchants can maximize profitability by featuring the optimal products based not just on consumer interest but also inventory levels. Benchmarking makes it easier for merchants to understand what’s working and what’s not, and adjust as needed.

Streamline product and content publicationicon

Streamline product and content publication

An intuitive user interface and process flow allows merchants to synchronize products across categories, catalogs and sites. Plus, merchants can simultaneously maintain multiple catalogs using master and subsequent catalog structures. Crop, resize or overlay master images with our dynamic image management tools to make storing multiple versions unnecessary. And give designers direct control over content by accessing all HTML/CSS assets using their favorite web-editing suite. 

Serve up the products consumers want

Search functionality is built right into the product catalog, so you can manage and index inventory in one instance without additional integrations. Guided navigation and faceted search make it easier for consumers to find what they’re looking for. You can even factor key metrics such as inventory turn, margin and average order size into search results and category pages. Additionally, product recommendations personalize the content for the shopper, and help drive increases in average order value and conversion.

Serve up the products consumers wanticon
Optimize inventory to increase profitabilityicon

Optimize inventory to increase profitability

Create product promotion rules that merge customer behavior analysis and inventory information to results that are beneficial to both the consumer and your company. This blending is enabled by real-time inventory visibility across multiple locations. Accuracy is maintained through constant communication with backend systems through real-time lookups and regularly scheduled jobs.