Avenue Stores, the third largest specialty retailer for women’s plus-size clothing, has nearly 300 stores and a fast-growing digital commerce business. In mid 2015, it decided to make personalization a strategic priority.Play Video
Why Commerce Cloud?
Email is a top revenue driver to Avenue's website and its stores, and the retailer saw a golden opportunity to personalize their marketing emails to each individual shopper. Using Predictive Email, Avenue included four personalized product recommendations on its emails. The results were immediate, and significant.
Kristen St. Peter, Director of Ecommerce, Avenue Stores
“More customers are engaged with us than ever before, and they arrive to our site with a greater intention of shopping.”