Since launching the responsive site and new brand presence in January 2014, Brooks created an optimized experience for mobile users, while also improving site performance and customer satisfaction. "With Demandware, we don't have to worry about IT," comments Han. "We remain 100% focused on what we do best - high performance running gear made by the best biomechanical experts in the field." The Demandware community has also proved to be a valuable resource for Brooks to evaluate partner vendors and trade notes with other retailers on subjects such as channel traffic breakdown and what is reasonable to expect. "The incredibly rich client community at Demandware has been a huge benefit."
Meredith Han, Senior Director, Global Ecommerce
"We know Demandware will be able to grow with our business, providing best practice advice and an ecommerce forum that will help us accelerate international expansion and achieve peak market performance."