NYX is a leader in the massive color cosmetics industry, and is a division of beauty giant L’Oreal. It is known among its huge fan base for high-quality makeup at accessible prices.Play Video
Why Commerce Cloud?
Selling cosmetics online is inherently challenging. NYX relies on Commerce Cloud and its partner Olapic to integrate imagery and shoppable videos of real people applying makeup, so potential buyers can see what an item might look like on them.
Bernice Merlini, eCommerce Marketing Manager, NYX Cosmetics
“If you’re shopping online you can’t try products on, so we need to get as close to a true in-store experience as possible with user-generated content."