Excellence in Action 2014: Demandware Commerce Pacesetter Awards

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The Commerce Pacesetter Awards are an annual celebration of Demandware clients that provide best-in-class shopping experiences

The awards recognize those companies that innovate beyond what seems possible, find effective ways to bring digital into the store, or create ways to use social media, all while consistently outpacing industry growth.

Michael Hill - Pacesetter Award Winner

A New Zealand-based jeweler that operates physical stores in Australia, New Zealand, the United States and Canada, Michael Hill launched four ecommerce sites with Demandware, experiencing an 85% increase in site visits and an astounding 220% increase in conversion rates just three months after launching. Two key innovations contributed to these amazing results and a better consumer experience: a build-your-own charm bracelet online and shoppable videos.

Crocs - Pacesetter Award Finalist

A world leader in innovative casual footwear for men, women and children, Crocs enhanced its mobile capabilities on the Demandware platform in 2013 after seeing a major traffic shift from highly converted desktop traffic to smartphones. This initiative, which has been rolled out in seven regions, increased smartphone conversions by 50%. Crocs also achieved payback on their initial investment in less than six months. Additionally, crocs.co.jp used Demandware Commerce to implement their “Lucky Bag” promotion in celebration of the Japanese New Year.

Scotch & Soda - Pacesetter Award Finalist

In just four months, this Dutch fashion and lifestyle brand launched 13 localized web sites on Demandware in six languages and six currencies. They additionally launched responsive web design for all sites. Scotch & Soda experienced 97% average growth since launching on Demandware and has seen 30% of orders come from mobile devices.