In pursuit of their young trend-sensitive audience, PacSun knew that it needed to upgrade their previous eCommerce solution to a faster, more agile, and easily customizable site. "With Demandware, innovation is fast-paced and continuous," says PacSun's Vice President of IT, Coleen McNally, "which means we can keep up with the latest social trends and keep our ecommerce offerings fresh for our customers." By integrating their social media they can target each unique visitor with information about their gender, age, etc. to keep what they are viewing fresh and relevant. Demandware also allowed PacSun to take an omni-channel approach, keeping all of their sites connected and consistent.
Coleen McNally, Vice President of IT, PacSun
“With Demandware, we can continuously reinvent the shopping experience across every channel.”