Reitmans' goal was to develop supplementary ecommerce platforms for each of its five brands that would coincide with, rather than crush the in-store experience. With Demandware they were able to develop 360-degree online shopping experiences that unlocked a new revenue stream, without cannibalizing in-store sales. Previously, Reitman's ecommerce efforts were stifled by lack of flexibility. “The ecommerce marketplace is changing rapidly," according to Jaylone Lee, Senior Project Manager at Reitmans, "we need to ensure we embrace the right trends and technologies for our business. Demandware and its partners provide us with both the insight and tools we need to maximize the potential for ecommerce across our brands.” With Demandware, Reitmans has been able to deliver high quality ecommerce sites with increased capacity in a shorter timeframe, with lower development costs.
Diane Randolph, CIO Reitmans
"Since launching our ecommerce offerings, we have experienced double-digit growth year-on-year in terms of online sales."